ExampleListing DEMO-0000
Commercial HVAC contractor
Within 100 km of a major metro · Skilled trades & services
- Revenue
- $2.4M
- SDE
- $610k
- Asking
- $1.9M
- Recurring service contracts
- Tenured crew stays on
- 25 years operating
Sell your business. Keep every dollar.
Loon is Canada's confidential marketplace for selling a business. Free for owners, always. Buyers pay the fees.
Three promises
Confidential
Your listing is anonymous. You approve every buyer before they learn who you are, and every reveal is logged.
Free for owners
No listing fee, no retainer, no success fee, no exclusivity. You keep 100% of your sale price.
Real buyers
Every buyer has a profile, a financing plan, and a verification tier you can see before you say yes.
Real counts, from day one
Loon is new. These numbers start at zero and update as owners and buyers join — we don't fake traction.
0Listings live
1Registered buyers
0Provinces covered
The old way vs Loon
| The old way | Loon |
|---|---|
| 8 to 12% broker commission | Free for owners |
| Identity leaked through blind ads | Anonymous until you approve each buyer |
| Months of waiting | Conversations in days |
| The broker controls the process | You approve every buyer and every document |
| No idea what it's worth | A free valuation range up front |
Canada's ownership handover is under way
76%of Canadian owners plan to exit within 10 years
$2T+in business assets will change hands
9%have a formal succession plan
#1barrier owners name: finding a buyer
Sources: CFIB, 2023. Loon exists because the demand side is real and the tooling wasn't.
How it works
For owners
Get your number
Answer guided questions for 15 minutes and see an estimate range built from real transaction data.
Go live anonymously
We draft your teaser and CIM from your documents. You approve everything before it goes live.
Approve your buyers
Review each buyer's card and decide who gets through. Deal directly and keep every dollar.
For buyers
Set your buy box
Industries, provinces, size, and earnings range. Your feed filters to what fits.
Request conversations
Introduce yourself to owners directly. No broker in between.
Unlock the CIM
On owner approval, accept the NDA and read real financials early.
What buyers see
Every listing is an anonymous teaser: enough to evaluate the business, nothing that identifies it.
Built by the team at Hugh Bird
Hugh Bird is a Canadian M&A advisory firm. Loon puts the tools of a managed sale process in every owner's hands.
Common questions
- What does it cost owners?
- Nothing, ever. No listing fee, no retainer, no success fee, no exclusivity.
- Who sees my name?
- Nobody, until you approve a specific buyer and they accept the NDA.
- Is the valuation an appraisal?
- It's an estimate range built from real transaction multiples. Your asking price stays your decision.
Know what your business is worth
Fifteen minutes. A real range. No cost, no commitment, no one finds out.