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loonpowered by Hugh Bird

What's your business worth?

Built from real transaction data, shown as an honest range, sharpened by your real numbers.

How the estimate works

  1. Normalize your earnings

    Owner salary, one-time costs, and personal expenses are added back to get SDE or EBITDA — the number buyers actually price on.

  2. Anchor on real transactions

    Your industry and size select a base multiple from real Canadian transaction data, not rules of thumb.

  3. Adjust for your specifics

    Revenue trend, customer concentration, owner dependence, and more move the multiple up or down — and you see each driver.

  4. Get a range and a confidence score

    An honest range with the drivers behind it and a short list of what would tighten it. Confirmed documents raise confidence.

An estimate, not an appraisal

The valuation is an estimate range based on real transaction data. It is not an appraisal, a formal valuation, or advice, and your asking price stays your decision. For tax, court, or financing purposes you'd engage a Chartered Business Valuator.

Fifteen minutes to your range

Free, confidential, and yours to keep whatever you decide to do next.