From first question to closed sale

Loon is a venue: owners and buyers deal with each other directly, and the platform keeps every step confidential, organized, and logged.

The owner journey

Get your estimate
Create an account and answer guided questions. In about 15 minutes you see a range, the drivers behind it, and what would tighten it.
Drop in your documents
Tax returns, accountant statements, P&L exports — anything. Loon classifies them, extracts the numbers, and shows you everything for confirmation.
Approve your teaser and CIM
Both are drafted for you from confirmed facts. Edit anything. Nothing goes live until you approve it.
Go live anonymously
Set your asking price or list unpriced, choose how precisely to show your location, and submit. Listings go live after a quick review.
Approve buyers one by one
Each request shows the buyer's type, verification tier, and pitch. One click approves or declines; approval triggers their NDA.
Deal directly, keep every dollar
Conversations, document sharing, and deal tracking happen in-platform. You negotiate directly and keep 100% of your price.

Build your profile
Buyer type, background, financing plan, and your buy box: industries, provinces, revenue, earnings, and deal size.
Browse immediately
The index defaults to your buy box with full search available. Every listing is an anonymous teaser with real headline numbers.
Request a conversation
Tell the owner why this business, who you are, and how you'd fund it. Short and direct works best.
NDA and CIM
When the owner approves, accept the standard NDA in-platform. Identity and the CIM unlock immediately.
Diligence in the data room
Request documents, message the owner, arrange calls, and track every deal in your pipeline.
Close
Negotiate directly with the owner. At closing, the success fee is due per the pricing page.

The estimate is free and confidential, and every later step waits for your approval.